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How USA Team Handball Plans to Break Through

1 month ago   |   By SportsTravel

Barry Siff is in a place several before him have been. But he hopes-and has produced some early evidence-that he can be the one to put the entertaining sport of team handball on the map in the United States.
“It's a sport that's designed for America that isn't known here,” said Siff, CEO of USA Team Handball and the latest leader to try what has seemed impossible: Get some domestic traction for the Olympic sport that is wildly popular overseas.
Verizon has signed on as a sponsor of USA Team Handball in a deal that will see its logo on team uniforms.
While others have failed to get over...
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