Adventure
Toy stories: 100 years of American toy adverts - in pictures
16 days ago | By The Guardian
From electric train sets to Arnold Schwarzenegger action heroes, a new book from Taschen brings together American toy adverts of the 20th century. “Whenever you ask someone, ‘What was your favourite toy?', there's an immediate response - everybody had one,” says co-author Jim Heimann. Print adverts for toys are rare now, but these images preserve a snapshot of the society that produced them. At the start of the book, which is chronological, boys are advertised guns and adventures, while girls are sold dolls and kitchenware; gradually, attitudes start to shift. “I wanted to show how toys...
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